Photo via yFrog |
It reminded me of Susan's Smith's 1994 (false) claim that a black man car-jacked her and abducted her children, whom she of course killed. It reminded me of Ashley Todd's pre-2008 election (false) claim that a black male Obama supporter robbed her at knifepoint and carved a B into her face. And then we come to find that she mutilated herself for political purposes. The idea that there's something a bit sinister about black people still plays. Hey, as silly as each of these lies were, people believed them.
These examples aren't identical to the McD's hoax. After all, the prankster's goal was to make the company, not African-Americans, look bad. Yet, that end involved the well established caricatures of black people as untrustworthy, potentially criminal, roguish--exactly the ideas Smith and Todd relied on when hiding their own demons. More than anything, it reminded me that, even in 2011, people out there still believe that they can get over on the next guy simply by vilifying black folks, whether that hope is realistic or not. Yes, these pitiful people are found out, but the attempt apparently hasn't gotten stale. To channel novice criminal Linus Caldwell's refrain from Ocean's 13, "The 'black' card plays." Dang.
wow!!! WOOOWWW!! So that was my first and second reaction....When I first read the sign i was shocked...then when I read it was a hoax, I was horrified! That is insane!
ReplyDeleteI am speechless in the face of such ignorance.
-yours in the struggle,
sunshine
It seemed to me that the person who created the photo was purposefully/knowingly using those stereotypes to show how evil McDs is -- that its employees bought into the idea that black people are thugs. If the sign had said "we're charging African Americans an extra 1.50 because they use a lot of ketchup," it wouldn't have had the same effect because, although it's discriminatory, it's not rooted in false stereotypes.
ReplyDeleteThe other two examples were and are simply racist. However, maybe Susan Smith said it was black car jackers because she knew people would believe that . . precisely because of racist expectations. And, for a while, people did believe it.
@ Carrie: I see your point. My thing is this: if the point is to show that McD's is evil, then distribute evidence of that evil, as opposed to fabricating it. Know what I mean?
ReplyDelete@ Sunshine: Solidarity in the struggle!
Oh yeah, I'm with you all the way -- it's stupid. And there are plenty of ways to portray McDullard's as evil that are based in reality. But maybe people pay more attention to this kind of evil than food-related evils? I don't want to defend, just to understand why it was done and why it was done in this particular way.
ReplyDelete